New product
Ultimate Product Launch
Pre-launch inventory checks, honeymoon-period PPC structure, review velocity targets, and post-launch conversion analysis.
duration 6 weekssops 8v 23
Early access - Request your invite
Plug your
Amazon data into Claude.
Connect Seller Central and Amazon Ads once, then just ask. Claude reads your real numbers and pinpoints what's actually driving your profit - and tells you exactly what to do about it.
SP-APIAds APIData KioskFinancesFBA InventoryReturns
The insight no dashboard can give
Ask. Understand. Act.
No chart tells you why profit dropped while sales grew. Claude can, when MercatoPath supplies the Amazon context through MCP.
claude.ai/chat
Good afternoon, Jeff
How can I help you today?
+Opus - High
WriteLearnCodeMercatoPathFrom Gmail
My profit dropped last month even though sales were up - why?
... MercatoPath - P&L... MercatoPath - Ads API... MercatoPath - FBA Fees
Revenue grew, but profit shrank. You sold $16K more in May and kept $3.9K less. Three things ate the difference:
April$142K rev -> $31.0K net21.8%
May$158K rev -> $27.1K net17.1%
01.Sponsored Products spend rose 38%, and ACoS moved from 24% to 31% on the hero ASIN.-$5,800
02.FBA storage jumped on the overstocked 4-pack, with five months of cover heading into surcharges.-$1,200
03.Returns climbed on the bamboo lid variant after the new packaging change.-$900
Want me to isolate which ad spend is worth cutting first?
What can I do about the ad spend?
... MercatoPath - Ads / Search Terms
Playbook: Negative Sculpting
Run Negative Sculpting on your top 5 spending campaigns - they're paying for ~40 search terms converting under 2%. Add those as negatives and ACoS should fall back toward 18% without losing sales.
Ask a follow-up...+
Playbook library
Battle-tested plays that move the needle.
Early-access product direction: Claude can walk operators through the playbooks MercatoPath is being built around, with the customer making the call.
Advertising
Optimize TACoS Across Portfolio
Segment by margin band, identify bleed campaigns, restructure match types, harvest negatives, and set targets by ASIN tier.
duration 4 weekssops 5v 18
Seasonal
Prime Day Battle Plan
Inventory position checks, deal windows, budget pre-load, post-event velocity harvest, and BSR defense after traffic spikes.
duration 5 weekssops 9v 12
Competitive
Win the Buy Box Back
Diagnose suppression causes, stage repricing response, and escalate to seller support when the root cause is metric-based.
duration 1-2 weekssops 4v 8
Expansion
Launch Into a New Marketplace
Translation, routing, compliance flags, launch campaigns, and 60-day cross-market cannibalization review.
duration 8 weekssops 7v 6
Inventory
Q4 Inventory and Fee Strategy
Sell-through modeling, LTSF avoidance scheduling, removal-order timing, and post-holiday clearance sequencing.
duration 12 weekssops 6v 9
SOP library
Tactical plays, ready to run.
Short operating procedures for recurring Amazon decisions. The page shows the intended library shape, not autonomous execution.
Deals and promostrigger - A
Create Prime Exclusive Deal
Check eligibility, calculate discount floor, and preserve the margin guardrail.
~12 minactive - v9
Deals and promostrigger - A
Setup Lightning Deal
Rank eligible ASINs by velocity, submit deal windows, and cap budget by conversion rate.
~8 minactive - v6
Listing qualitytrigger - B
A/B Product Image Test
Set a four-week experiment window and track click-through impact before rollout.
~6 minactive - v4
Advertisingtrigger - A
Negative Keyword Harvest
Find spend with zero orders and push precise negatives into the right campaigns.
~10 minactive - v14
Inventorytrigger - B
LTSF Clearance Markdown
Identify units crossing threshold and stage a markdown ladder with an end date.
~15 minactive - v7
Listing qualitytrigger - C
Reactivate Suppressed Listing
Fix the offending attribute and log support escalation when the listing stays stuck.
~9 minactive - v5
Advertisingtrigger - A
Lift PPC Daily Budget Cap
Spot campaigns capping before noon and propose lifts tied to an ACoS ceiling.
~5 minactive - v11
Deals and promostrigger - B
Price Rollback After Promo
Stage price back to floor in two steps while watching conversion decay and BSR impact.
~7 minactive - v3
Early access
Ask Claude.
You make the move.
MercatoPath gives Claude the Amazon context. Claude explains the move. The decision stays with you.
No credit card - no commitment