Last updated: September 7, 2026
Privacy Policy
MercatoPath ("we", "us") provides analytics and AI-assisted insights for Amazon sellers. This policy explains what we collect and how we use it.
What we collect
Account info you provide, including name, email, and organization name; Amazon data you authorize us to access via Amazon's Selling Partner API and Advertising API, including sales, traffic, inventory, advertising, fees, returns, and financial reports for the Amazon accounts you connect; early-access requests you submit; and basic usage data needed to operate and secure the service.
How we use it
We use this information to provide the service, including syncing your Amazon data, generating reports and insights, and answering questions about your own data. We also use it to operate, secure, support, and improve MercatoPath.
AI processing
We do not send your data to any AI system for analysis unless you choose to use an AI-assisted feature. No AI analysis of your data runs automatically. Those features are permission-gated and run only when you start one yourself. When you do, only the data needed for that request is sent to our AI provider, OpenAI, solely to produce your result, under terms that prohibit using it to train their models. We never use your data to train any AI model, and we do not permit our providers to. Separately, if you connect MercatoPath to your own AI assistant through our MCP integration, that assistant receives the data it requests at your direction, and its handling of that data — including whether it is used for training — is governed by your agreement with that assistant's provider, not by this policy. We will update this page if our AI provider changes.
How we share it
We do not sell your data. We share it only with service providers that help us run MercatoPath, including cloud hosting, database, and AI processing providers, under agreements limiting their use to providing those services, and where required by law.
Retention and security
We retain your data while your account is active or as needed to provide the service, and take reasonable measures to protect it.
Your choices
You can request access to or deletion of your data, or disconnect an Amazon account at any time. Contact us at the email below.
Changes
We may update this policy and will post the new version here with an updated date.
Contact
privacy@mercatopath.com